And welcome to my page.
I am a communications professional with over fifteen years of experience managing external and internal communications programs for startups and publicly held companies. I develop strategic media plans and messaging, create engaging corporate and product content, and collaborate effectively and efficiently with key stakeholders.
Below are some examples of my work. I’ve selected four recent achievements that reflect a rapidly shifting communications landscape:
Transitioning from a public to a private company required a new media strategy. Data Health was a new corporate initiative launched a year earlier that needed a boost to counter the expected drop in coverage. To support media efforts and increase awareness, I developed a technical evangelist program and recruited product managers and R&D engineers to support activities. I built thought leadership platforms for the evangelists and provided media guidance. As a result, Data Health media coverage increased by 40% YoY, including podcasts such as DMradio and publications such as VentureBeat.
To keep an ongoing Data Integrity initiative top of mind with external audiences, it was critical to quickly evolve positioning so that it reflected current industry trends. Although AI had been around for decades, it was the introduction of generative AI which caught broader attention. New messaging that focused on the value of Data Integrity for AI helped secure opportunities for key executives with Tier-1 outlets such as a Bloomberg and Informationweek. Coverage focused on key topics such as data and AI governance resulting in a 36% YoY coverage increase and a 13% increase in wish list publications.
To recognize customers and highlight the real-world value achieved from product implementations, I launched the Data Integrity Excellence Awards. From conception to execution, the Awards involved close collaboration across teams and generated over 50 submissions in its first year. It provided an opportunity to capture customer stories in written and video form, and build stronger relationships with customers. The Awards culminated in a live event where customers enthusiastically shared on stage the value our technologies brought to their organization. Stories from the Award winners were shared on LinkedIn, posted on our website, and published in various publications including Wired and Diginomica.
Often times, social media is the first interaction a customer has with a brand. To increase brand reach on social media, I launched an executive social media thought leadership program to help increase visibility, engagement and reinforce our brand’s presence across digital platforms. I have also worked closely with industry influencers and analysts to create content supporting corporate or technology initiatives, which would then be shared and promoted by employees, executives, and brand handles. Such engagement not only helped to increase awareness but also created a more “human” side to social media content.
Successful communication initiatives rely on elements of good storytelling for a specific audience — whether it is meant for media, analysts, customers, investors, or employees — and type of channel. Identifying the angle, providing validation, and tailoring the message are essential.
If you would like more information on my background or how we could partner to help achieve your communication goals, please reach out to me on LinkedIn.